One of the most common refrains I hear from small business owners is: “But you don’t understand, my business is commoditized because we all offer the same basic thing.” FACT: There are ALWAYS new ways to serve and amaze your customers. FACT: There are ALWAYS ways to differentiate your business from the landscape of options ...
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Hi, this is Michael Cage, and you are reading my blog. I post about Entrepreneurship, on Local Business Marketing, for Info-Marketers and the Advice Business, and about Teleseminar & Webinar Marketing. Seems like a lot, eh?
Here is a quick link to the front page where you can read my latest posts.
I'm consumed by the idea of business as art and entrepreneurs as artists. You can read more about that and why I do what I do on my bio.
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On Entrepreneurship
- You have to love the work
- Marketing and selling to the affluent?
- A Half-Dozen Posts on My Other Blogs
- Small Business Strategy: Moving From “Owner” To “Entrepreneur”
- What I hate about the 4-hour work week …
- Is “find a need and fill it” bad marketing advice?
- Experiences and story, the foundation of luxury marketing offers
My Blogs