August 2005

Fast Business Growth with Leveraged Marketing

by Michael Cage · 6 comments

in On Entrepreneurship

Landon, a computer reseller in Toronto, Canada, wrote it to ask: “Michael, so much of what you talk about will cost money, but I’m stretched so thin right now that even a small expenditure is too much. If you had a turn around a small reseller quickly and without spending any money on marketing, how ...

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COTC @ Casey Software

by Michael Cage · 0 comments

in Uncategorized

This week’s Carnival is up at CaseySoftware.com.

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Why I love local internet marketing & local small businesses

August 26 On Local Business Marketing

A few days back, a friend asked me why I spend so much time working with small businesses on their local internet marketing. His argument was that there is much more money to be made working with larger companies that have more money to spend. Maybe, maybe not. But to really answer the question, I ...

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Problem @ Microsoft? “It’s the Windows of…”

August 22 On Entrepreneurship

So, I’m sitting in Starbucks and overhear a snippet of conversation at the table behind me: “It’s the Windows of automobiles.” My ears perk up, I do a double-take. The guy was talking to his friend about a brand of car he found to be “bloated, ugly, slow, always breaking down and packed with crap ...

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Peter Drucker: “Plans are only good intentions unless…”

August 20

A commenter on this blog once remarked than an entrepreneur is anyone with an idea. I could not disagree more strongly. Everyone has ideas. Most of them are never acted on and end up as regrets … the things that coulda … shoulda … woulda … been done. Entrepreneurs have ideas, to be sure, but ...

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Niche marketing – growing your business w/small numbers

August 19

Two quick stories, then I’ll tell you how they connect and why they can uncover hidden profits in your business. Do you know who the “Jills” are? Best Buy, the hyper-successful retailer of all things electronic, has decided they are important enough to devote special resources, employee training and store displays to them. “Jill” is ...

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Profile retail customers = SMART

August 17

A snippet about a very smart practice from Best Buy. Your customers are NOT equal … they do NOT want to be treated equally … and businesses who recognize this fact have a great opportunity for increased profits. Store manager Jenine Bryant scanned the entrance of the Best Buy, sizing up each customer who passed ...

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When are Small Business and Entrepreneurship Different?

August 8

One topic I often cover in private consulting sessions is the shift from being a small business owner to being an entrepreneur. In the local small business arena, it’s the critical shift that takes someone from a 5/6-figure to as much as a 7-figure income. Dr. Jeff Cornwall blogged today about the difference: When are ...

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A Carnival just for Small Business topics?

August 8

So, after hosting the Carnival of the Capitalists last week (which was a blast, BTW) … and surveying the usual suspects in my blogroll … I think we need of a Carnival just for small business topics. Things like: Small biz marketing. Small biz advertising. Hiring and keeping good employees. Reaching out to your community. ...

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Small Business Carnival

August 7

So, after hosting the Carnival of the Capitalists last week (which was a blast, BTW) … and surveying the usual suspects in my blogroll … I think we are firmly in need of a Carnival just for small business topics. Things like: Topics for the Small Business Carnival Small biz marketing. Small biz advertising. Hiring ...

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