July 2005

Last week, I spent back-to-back consulting days with two different successful entrepreneurs. They had only fourth things in common.

  • They both had thriving companies making between $25 and 40 million dollars per year.
  • They had the good sense to bring me in to consult on their marketing.
  • They had both gone through extreme financial hardships at different points along their journey to enjoy the rewards they now have.
  • While their businesses were getting off the ground, both had friends, family, and colleagues tell them they were foolish, dreamers, and just flat-out crazy to be doing what they were doing.

Several years ago I sat in a seminar with one of my mentors, Dan Kennedy.

Dan, with over 200 people in the room, went through a line of questions: How many of you have filed bankruptcy? How many have had a car repossessed? How many have fought with collection agencies? And others along the same line. In a room full of successful entrepreneurs, with questions asked that most would squirm and run from, more than 3/4 of the hands were raised.

Jim Rohn is fond of saying becoming a millionaire is nothing compared to the real prize of who you must become in the process.

The journey of the entrepreneur is a hero’s journey. Those who take it face the pain and tragedy and ugliness with a smirk that says, “bwahaha, is that the best you’ve got?” It lets them understand something deep in their bones about themselves and the world that those who turn their back on their destiny can never comprehend.

Wherever you are today is where you are meant to be.
All that matters is what’s next.

Last year, Barry Moltz was kind enough to send me a copy of his book, “You Need to Be a Little Crazy.” I enjoyed the book, and I treasure the inscription.

“Michael, Stay crazy. Barry.”

It’s as good an entrepreneur’s mantra as any.

Stay crazy, friends.

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Keith Ferrazzi, writing on a lesson learned after losing a run for political office, had this to say in his networking book, Never Eat Alone: And Other Secrets to Success, One Relationship at a Time:

“The experience taught me an important lesson. No matter what organization I represented or what professional avenue I pursued in the future, all my efforts had to be powered by a deep passion and a set of beliefs that went well beyond my own personal benefit. To move others, you have to speak beyond yourself. Boldly putting yourself out there was one thing, and a good thing, but that wasn’t enough. There was a difference between getting attention and getting attention for your desire to change the world.”

Keith also publishes the Never Eat Alone Blog, it’s well worth a read.

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How to recapture “lost” customers and clients

by Michael Cage

One of my favorite lunch spots is a Mexican chain called Qdoba. Like many restaurants, they have a customer loyalty program. In a nutshell, the more you eat there, the more incentives they give you to keep coming…

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