July 2005

Dreamers, Crazies, Entrepreneurs

by Michael Cage · 2 comments

in Uncategorized

Last week, I spent back-to-back consulting days with two different successful entrepreneurs. They had only fourth things in common. They both had thriving companies making between $25 and 40 million dollars per year. They had the good sense to bring me in to consult on their marketing. They had both gone through extreme financial hardships ...

Keith Ferrazzi, writing on a lesson learned after losing a run for political office, had this to say in his networking book, Never Eat Alone: And Other Secrets to Success, One Relationship at a Time: “The experience taught me an important lesson. No matter what organization I represented or what professional avenue I pursued in ...

How to recapture “lost” customers and clients

July 2 On Local Business Marketing

One of my favorite lunch spots is a Mexican chain called Qdoba. Like many restaurants, they have a customer loyalty program. In a nutshell, the more you eat there, the more incentives they give you to keep coming back. It’s a good deal all around. This week, something happened with that program that impressed me, ...

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