Todd from A Penny For is posting his notes from WOMMA Summit, which I can only guess stands for Word of Mouth Marketing A-something Summit?
Anyway, there are a few gems in his notes.
But don’t just read them and nod your head. Like much worth having, you’ve got to put a little thought into just how profound a few simple insights can be.
Why do people share things via WOM?
- Proving Knowledge
- Find Common Ground
- Validating Our Opinion
Read the rest here.