March 2005

Word of Mouth Marketing

by Michael Cage · 0 comments

in Uncategorized

Todd from A Penny For is posting his notes from WOMMA Summit, which I can only guess stands for Word of Mouth Marketing A-something Summit? Anyway, there are a few gems in his notes. But don’t just read them and nod your head. Like much worth having, you’ve got to put a little thought into ...

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Car Sharing Companies in Major Metro Areas

by Michael Cage · 4 comments

in Uncategorized

People in major cities with horrible parking situations and good public transportation can have a car available without owning or traditional rentals. The idea has been popular in European cities for some time, now it’s caught in on Washington DC and two other US cities. From the Washington Post: So he ditched the clunker and ...

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QOTD: Labels and People

March 29

“If you please, Mr. Jarrett, no labels. Labels are for things men make, not for men. The most primitive man is too complex to be labeled.” Nero Wolfe in “the Father Hunt.” Michael: I’ve been rewatching the entire Nero Wolfe series on DVD (The 1st Season & The 2nd Season) this week. What a tragedy ...

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Clarity about business leads to better local marketing

March 21 On Local Business Marketing

Here’s a story from the Washington Post about local businesses cashing in on the Texas Holdem poker craze. Before you get there, three points… First, the bar profiled “gets it.” They understand that they are NOT in the “liquor and bar” business. They aren’t even in the entertainment business, though that is a better description. ...

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Fast Company: Businesses Should Be Accountable For NOT Having Unions

March 21

This entry caught my eye, make up your own mind… Why aren’t more consumers boycotting them? Businesses should be accountable for not having unions. Wal-Mart was in the wrong for not using unionized cleaners. And they are not the only ones guilty. McDonalds is notorious (read Fast Food Nation by Eric Schlosser) for opposing unions. ...

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7 Low-Cost, High-Impact Small Business Marketing Tools

March 1

Originally written for a column in a trade mag. ~~~ 7 Low-Cost, High-Impact Small Business Marketing Tools “I want to grow my business, but I don’t want to spend a lot of money. What should I do?” It’s probably no surprise that this is one of the most popular questions I’m asked. In this article, ...

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Back!

March 1 On Entrepreneurship

Technical problems solved, a snowy day in the Northeast, it’s a good time to blog.

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