January 2005

Creating Controversy in Marketing

by Michael Cage · 2 comments

in On Entrepreneurship

When Susan O’Malley wanted to bump ticket sales for the Washington Mystics (WNBA team) during the Presidential election, she made a connection where most people see none. Capitalizing on an event that was already “top-of-mind” for her market, she chose a night and sat all Republican attendees on one side of the court, all Democrats ...

2 comments » Continue Reading

COTC @ Ashish’s Niti

by Michael Cage · 0 comments

in Uncategorized

This week’s Carnival of the Capitalists is up at Ashish’s Niti.

0 comments » Continue Reading

Everything That’s Wrong With Marketing I Saw On The Apprentice

January 26

Ok … maybe not everything, but, perhaps … the biggest thing. The task was to sell a Burger King specialty item. When presenting their “marketing idea” to a Burger King exec, the exec asked, “who is your customer?” Danny, who oddly enough owns a marketing company in the real world, responded, “we didn’t have time ...

6 comments Read the full article →

Quote: William James on Making a Difference

January 26 On Entrepreneurship

“Act as if what you do makes a difference. It does.” ~ William James That goes double for small business entrepreneurs … the engines that make the world hum.

0 comments Read the full article →

Research on the Internet, Buy in the Local Store

January 24 On Local Business Marketing

This news from Internet Retailer about customers (like me) who prefer to research retail products online and buy them offline: The practice of researching purchases online, then buying at a bricks-and-mortar store continues to gain momentum, according to a study commissioned by shopLocal.com, a provider of local search options for retailers. Among shoppers who hit ...

2 comments Read the full article →

Windows-to-Mac Conversions Strategy, Flies and Cockroaches?

January 24 On Entrepreneurship

A different take on my iPod Halo Effect: Windows-to-Mac OS X Conversion post over at The Vision Thing: Not to ruin anyone’s appetite, but think of a popular hangout spot for flies. Can millions of flies be wrong? Cage: Essentially, that’s what Michael Cage is positing, and apparently has decided the flies have it*. Cage: ...

4 comments Read the full article →

COTC @ Business Opportunities Weblog

January 24

This week’s Carnival of the Capitalists can be found at Dane’s Business Opportunities Weblog … go check it out.

0 comments Read the full article →

How Small Business Owners Sabotage Business Growth

January 21

Note: This is an (big) expansion of an earlier post (see: Time Management for Entrepreneurs). “Besides the noble art of getting things done, there is the noble art of leaving things undone. The wisdom of life consists in the elimination of non-essentials.\0? – Lin Yutang Small business owners believe they are extraordinarily capable, able to ...

13 comments Read the full article →

Marketing to the Affluent Consumer

January 20

High-end retailer targeting the affluent consumer? Having a web site that works (response, not image-driven) is more important than ever. From DM News by way of MarketingVOX: DM News reports that a new Packaged Facts study found a very large correlation between people’s wealth and their likelihood to use the Internet. 42 percent of affluent ...

0 comments Read the full article →

Entrepreneurship is a journey of transformation

January 20

Barry Moltz met with Kaleil Isaza Tuzman (from the movie “Startup.com” and now author of “The Entrepreneur’s Success Kit : A 5-Step Lesson Plan to Create and Grow Your Own Business“) and blogged about it: He takes total responsibility for his failure where he lost $55M of money from VCs, his friends and family. He ...

0 comments Read the full article →

← Previous Entries