December 2004

Alzheimers, Infomercials, Ron Popeil and Emotional Marketing

by Michael Cage · 0 comments

in Uncategorized

I spent Christmas with my mother-in-law. In the early stages of Alzheimers, she has trouble remembering recent people, interactions, trips and happenings. But one thing she remembers clear as a bell, something that shocked the heck out of me… Do you study infomercials? You should. (If you think they are “beneath you” … consider the ...

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Carnival of the Capitalists & Business Opportunities Weblog

by Michael Cage · 0 comments

in Uncategorized

Dane has the last Carnival of the year.

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Men and last minute Christmas shopping

December 23

Tee-hee, you gotta read this… “December is run by women,” I told him. “It doesn’t matter if it’s Hannukah, Kwanzaa or Christmas, women do it all. Without women, holiday cookies wouldn’t be baked, Christmas cards wouldn’t be sent, and kids wouldn’t see Santa at the mall.” I paused for a moment while the waitress took ...

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Beating Business Buzzword B.S.

December 23

Yes, there really is more to this post than my wanting to put as many “B” words in a title… (Though that clearly was part of the fun.) Anyway, here’s the game. When someone, especially a consultant who is trying to take your money, explains what they are going to do using a buzzword, tell ...

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Carnival of the Capitalists

December 20

The new Carnival of the Capitalists is up at XTremeBlog. It’s times like these that make me thankful for the fabulous OmniWeb. OW’s site preferences allow me to override the default style of the site, and ONLY this site. Instead of hidden sort-of pink links among the pink text, one press of the button and ...

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The Entrepreneur’s Journey

December 20 On Entrepreneurship

I’m not ashamed to admit I get misty-eyed when I read and hear about the journeys so many entrepreneurs take. Common experiences … ups and downs … triumphs and failures … and the desire and vision to carry on through it all. Leadership refined in the fires of what most consider hell. Facing a challenge. ...

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Why Most Small Consulting Businesses Fail At Marketing

December 20

When I’m called in on a rescue mission — “my small consulting business needs to start making more money yesterday!” — the first and biggest problem always rests with this understanding: The real money in any consulting business is not in doing what you do, it is in becoming better at marketing what you do. ...

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Buzz & Trend Marketing for Local Small Businesses

December 16 On Local Business Marketing

Local small business owners can capitalize on national trends and buzz. In a mid-sized midwestern city, a client of mine is rolling out a marketing campaign designed to leverage the “extreme makeover” trend happening on TV. In a must-be-vague nutshell, we’ve identified affluent neighborhoods and set up home makeover contests, complete with awards ceremonies, special ...

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First, Best or Different

December 15

One line to sum up positioning from a country music singer. Who ever said marketing had to be complicated? “You either have to be first, best, or different.” – Loretta Lynn

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Carnival of the Capitalists @ The Entrepreneurial Mind

December 6

This week’s Carnival of the Capitalists is up at Jeff Cornwall’s Entrepreneural Mind.

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