No matter what the business is, niche marketing makes attracting new clients at higher prices/fees/rates much simpler. Several months ago a personal trainer asked me how to grow his business. I suggested marketing training and private gym use for women only, an under-served market in Northern Virginia. A few trainers do it, almost all market ...
November 2004
In the computer consulting business, bad news can be good news when it comes to getting new contracts. Over the last year, the consultants I work with have seen huge spikes in business due to “easy entry” consulting sales for things like spyware removal, virus recovery, and backup solutions. Because selling prevention is much harder ...
