From the monthly archives:
No matter what the business is, niche marketing makes attracting new clients at higher prices/fees/rates much simpler.
Several months ago a personal trainer asked me how to grow his business. I suggested marketing training and private gym use for women only, an under-served market in Northern Virginia. A few trainers do it, almost all market it [...]
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In the computer consulting business, bad news can be good news when it comes to getting new contracts. Over the last year, the consultants I work with have seen huge spikes in business due to “easy entry” consulting sales for things like spyware removal, virus recovery, and backup solutions.
Because selling prevention is much harder than [...]
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When mass market companies offer products to a broad audience, there is oodles of profitable business to be scooped up by nicheing to highly-responsive and underserved segments. This article from Startup Journal talks about several companies offering “family-friendly” alternatives to computer games, Hollywood, and more.
While edgy videogames like “Grand Theft Auto” and gory movies like [...]
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Plenty of ingredients go into a successful business.
In the early stages, one of the most important is having the energy [...]
One of the groups I’m most often asked about marketing to is the affluent.
Regardless of what you might have been [...]
This blog is and always has been about whatever is going on in my brain and my business — which [...]
