I spent almost a year organizing my first business. I devoted all of my spare time and energy to important things like securing the product I’d be selling, and learning about who I was going to be selling it to. I invested an embarrassing amount of money. And then…
I discovered what I had to sell would not sell.
This is a hard learned lesson for many entrepreneurs who believe the important part of their business is the idea. The idea is important, to be certain. But there IS NO BUSINESS until you have a customer.
In most cases, priority number one should be to get the first sale as quickly as possible to prove the business concept you have has legs. If it doesn’t, all the planning and strategizing in the world won’t do you a bit of good.