I think so.
Unless you are in the tinyiest of markets, there are businesses, organizations, and people competing for the attention and beliefs of your customers. You will have allies and enemies and periods of active and behind-the-scenes aggression. You can set out to not fight, but if someone brings a fight to you… you’d better respond strategically.
It is naive to think, as I’ve seen some “experts” promote, that if you just think good thoughts and kiss up to your competition, that you’ll all just “get along.” Just like companies that train their negotiators to take advantage of the “win-win” philosophy of negotiating, there are sharks ready to take advantage of naivity in all aspects of business.
P.S. Back to the office again, and the blog will shift back to the normal frequency.