From the monthly archives:
Trying to be all things to all people is one of the worst marketing mistakes you can make.
Jennifer Rice has a great post on the topic, read it here: All things to all people. From her post:
Trying to be all things to all people is one of the biggest stumbling blocks to attracting and [...]
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I have to admit “Oh Crap Marketing” is a source of endless curiosity and entertainment for me. I know you want to know what IT is, and I’ll get to it, after a little background…
I’m working with a retail bricks-and-mortar store in Kentucky.
The thing about working with small retailers is that because most of [...]
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Count me as an official “fan” of Mark Cuban. His Success and Motivation Series is drop-dead incredible. The kind of stuff every entrepreneur should print out, stick somewhere they see it every day, read, and take action on.
You never quite know in business if what you are doing is the right or wrong thing. [...]
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This was written specifically for computer consulting businesses, yet it applies to many others.
New marketers often get flustered by competition when there is no reason to be. In most cases, competition will actually help your business when you learn how to think about it and use it the right way!
Here’s the link from my [...]
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…courtesy of a brilliant snippet from Jerry Seinfeld, via A Penny For.
Here’s the link.
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Lately, a lot of clients seem hell-bent on massive growth but can’t tell me… quickly… why. It’s difficult to choose the right way to grow when you don’t know why you want to grow and what you want to do with the growth once you have it. Anyway… these clients get the “lifestyle entrepreneur” question [...]
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Mark Cuban wrote about Major League Baseball’s plan to put spiderwebs on the bases here — Spiderman on the bases – Brilliant.
In the process, he laid out one of the unspoken truths about plenty of marketing.
The reason a marketing campaign is done is NOT always the reason people think it is being done, [...]
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Question…
“If you were asked for advice by an intelligent, graduating, high-school senior who has decided his or her burning desire is to become an entrepreneur and can convince you of that decision; under what conditions would you recommend formal education? College, an MBA program, whatever…?”
My answer is NONE, unless they want the social aspect of [...]
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I thought about titling this: How to Get More Done by Doing Less. It’d be fitting.
Entrepreneurs believe they are extraordinarily capable, able to fix the biggest disaster through sheer force of will, and are able to out-work, out-think, and out-hustle anyone and everyone else in or around their business. This is a strength and a [...]
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Wondering where the posts went? I’ve been in Phoenix with my 3-times-a-year entrepreneurial mastermind group. Back home now. Regular posting hereby resumes!
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Plenty of ingredients go into a successful business.
In the early stages, one of the most important is having the energy [...]
One of the groups I’m most often asked about marketing to is the affluent.
Regardless of what you might have been [...]
This blog is and always has been about whatever is going on in my brain and my business — which [...]
