March 31
From Harvard Business School via BusinessPundit comes this article about turning around a product or service. I’d change #4 to “Have a dominant share of advertising with an acceptable ROI.” For a company like Colgate-Palmolive, maybe it’s not an issue. For the small and midsize businesses I work with, advertising for the sake of advertising ...
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March 31
Seth Godin observes in “Maybe I’m just cranky” the demand on his time and assistance from people who have no relationship with him — forget a paying relationship — not a relationship AT ALL. In my experience Seth is dead-on accurate with his observations. I love helping people as much as the next guy, particularly ...
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