The following audio clip was taken from one of my paid coaching calls, and it begins to dive into what I teach as a “core sales story.”
This is an essential and overlooked part of teleseminars and webinars … but also of copy and communication, in general.
The clip runs a little over 23 minutes, and is worth spending some time with.
P.S. Since this recording, I have completely refined how I teach “core story.” But don’t worry — the information there is still completely relevant and useful today.