From the category archives:
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One of the groups I’m most often asked about marketing to is the affluent.
Regardless of what you might have been told or seen on the nightly news, this segment of the population still [...]
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This blog is and always has been about whatever is going on in my brain and my business — which means thoughts on entreprenuership, marketing, advertising, business strategy and living a full life.
Lately, I have been contributing to two new blogs for companies I own and/or have a role in. They let me write more [...]
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Sarah is a small business owner who lives in a state of steady crisis reaction.
She is well-versed in dealing with the crisis of the moment, even skilled at it.
So good, in fact, that when those moments of opportunity arise when she can step back and focus on the business at a systemic level, it is [...]
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Three professional service businesses with the same marketing problem, only they don’t know it:
An accountant offers an amazing tax planning service for fast-growth start-up businesses … and FAILS.
A marketing “expert” has a system to increase repeat sales … and CAN’T GET A SINGLE CLIENT.
A web design firm knows they can build web sites that increase [...]
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This is one of my favorite stories to tell technology consulting and computer consulting businesses who want to market more effectively. It’s a mainstay in my seminars because it illustrates such a critical marketing point — one every business should be reminded of. Frequently.
I have included a transcription here, and I believe you’ll enjoy it. [...]
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Plenty of ingredients go into a successful business.
In the early stages, one of the most important is having the energy [...]
One of the groups I’m most often asked about marketing to is the affluent.
Regardless of what you might have been [...]
This blog is and always has been about whatever is going on in my brain and my business — which [...]
