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Aggressive Small Business Marketing & Advertising
Showing archives from 06/2006.
Comments are working again
Posted by Michael Cage on Monday, June 26, 2006Comments are working again, I'm sorry for the period they were down. Post away! 
True entrepreneurship vs. “the MLM pitch”
Posted by Michael Cage on Monday, June 26, 2006Browsing the business book section at Borders last night, a guy came up and started a conversation about Robert Kiyosaki's Cash Flow Quadrant. It turned out to be a lead-in to pitching me about an MLM company. He seemed geniunely distressed when I pointed out that the standard-issue MLM pitch (core message: work now and build residual income so you can do what you really want once the money rolls in) is the polar opposite of true entrepreneurship.
True entrepreneurs create and build because they are people who love to create and build. They feel it deep in their bones. It stirs their souls.
The MLM pitch is designed to appeal to the "9-to-5 workers" dream of what owner a business should or could be like. In other words, not about the business and the rewards inherent in being who you are as an entrepreneur ... but the rewards that come afterwards.
It is not a pitch designed to appeal to what I consider "true" entrepreneurs. It is a pitch designed to appeal to dreamers.
Is it any wonder the % of implementers at MLM companies is so low?
He didn't have a flip-book answer for that one.
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