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Aggressive Small Business Marketing & Advertising
Showing archives from 10/2005.
Ideas Are Cheap
Posted by Michael Cage on Monday, October 17, 2005"Eliminate the time between the idea and the act and your dreams become your realities." - Dr. Edward Kramer
When I first heard Dan Kennedy use this quote, I furiously scribbled it into my notebook. I've kept it close ever since.
It's a HUGE success secret.
One of the hardest lessons for entrepreneurs to learn is that no matter how great your idea is ... there are probably dozens if not hundreds who have had it before you ... and did nothing with it.
Ideas are GREAT, but they are cheap. If all you have are great ideas ... or if you sit around endlessly refining your idea instead of acting on it (however imperfect at the time) ... you'll end up sucking wind and losing big to the guy or gal who gets it to market quicker.
You learn more with a week of real, live market feedback (note: NOT silly focus groups, but legit market feedback) than a year of "thinking it over really, really, really hard."
Oh ... I don't want to go too fad-like on ya ... but the previous sentence is a BIG, DRIVING LESSON you can and should take from "Web 2.0."
P.S. Sorry for the slow posting lately. I'm neck deep in spec'ing and having a custom sales and CRM system built using Filemaker Pro. For years, my business has run on a hacked-to-death version of Goldmine. Now that I'm ... for the most part ... going to a Mac only shop, it's given me the excuse reason I wanted needed to have a shiny new system built just for me. 
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