A mistake I see happening in many small consulting practices is assuming the client knows as much about what you can do as you do. Consider… Your clients do not know all of the solutions you provide. I’m endlessly amazed at the number of consultants who believe their clients will ask them about all of
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If you sell to the tech market, you have surely crossed paths with a white paper or fifty-thousand. A new study says that 60% of B2B technology buyers would rather have that content delivered as podcasts, not white papers. What does it all mean? … part of the answer after the quote. Nearly 60% of
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