Over a year ago I posted about an experience at one of my local Starbucks. I had my days mixed up and pulled up an hour before they opened with a serious caffeine fix. You can read all about it here, but I’ll give you the nutshell version: As I was leaving a barista who ...
starbucks
Yesterday I wrote about When Penny-Pinching Defeats Customer Appreciation – A Starbucks Tale of Marketing Woe. Interesting comments and discussion ensued, and I want to add another thought… and a suggestion for how this could have been a knock-em-dead promotion and STILL pinch pennies. One of the tried and true methods of closing a sale ...
