small business marketing

A Half-Dozen Posts on My Other Blogs

by Michael Cage · 3 comments

This blog is and always has been about whatever is going on in my brain and my business — which means thoughts on entreprenuership, marketing, advertising, business strategy and living a full life. Lately, I have been contributing to two new blogs for companies I own and/or have a role in. They let me write ...

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The Tortoise, The Hare And Your Local Business

by Michael Cage · 1 comment

in On Local Business Marketing

You’ve undoubtedly heard Aesop’s famous fable, The Tortoise And The Hare … If not, or if it’s been a while … here’s a 10-second recap: The tortoise, ridiculed by the hare for his slow plodding, challenges the hare to a race. At the onset, the hare bursts into the lead and, confident he’s got the ...

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How A Little Chocolate Can Bring More Customers Into Your Local Business

September 28 On Local Business Marketing

If you’ve never been to Hershey Park, there’s a ride there called the Great American Chocolate Tour. On this tour, colorful coaster cars wind you through a recreated Hershey factor as you’re educated on the art of chocolate making. You watch as the cacao beans are blended, pressed and refined. You see creamy milk chocolate ...

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5 Ways To Get Better Results From Referral Marketing

September 14 On Local Business Marketing

Picture the following two scenarios … Scenario A Would-be-customer Bob is driving to work when he hears your advertisement come on the radio. The pleasant voice-over you hired tells Bob about you and your business, your extensive product knowledge, your fabulous selection and your first-rate customer service. Bob needs what you sell. But Bob does ...

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Stand Out: What Yellow Pages Marketing Can Teach You About How To Market Your Local Business

September 1 On Local Business Marketing

Today, I’m want to walk you through a 3-step exercise I do with my private consulting clients to find out if you’re making the 2 biggest mistakes most local businesses make that kills their ability to attract high quality, high-paying customers and clients. These marketing mistakes are the reason why, no matter what you do, ...

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Sweet Tweets: Restaurant Marketing With Twitter

August 25 On Local Business Marketing

Restaurateurs may well be one of the fastest groups of business men and women adopting Twitter for marketing their local businesses. And with good reason. If you own a local restaurant and you’re looking for a cheap, easy way to get paying guests in your door every single day, look no further than Twitter. But ...

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Job #1 when marketing to small businesses

August 28 On Entrepreneurship

Three professional service businesses with the same marketing problem, only they don’t know it: An accountant offers an amazing tax planning service for fast-growth start-up businesses … and FAILS. A marketing “expert” has a system to increase repeat sales … and CAN’T GET A SINGLE CLIENT. A web design firm knows they can build web ...