(Quick note before we start – I originally wrote this in a response to a question I got from a large corporate client trying to market to small business owners. My comments also apply completely to smaller consulting firms and professional practices.) Talk to a small business owner and they’ll tell you that the big ...
selling
BusinessPundit put up a great and instructive post about Always Selling. Well worth a read. My observation is that you can’t not sell. In every communication someone is selling and someone is buying. It doesn’t have to be products and services. Belief systems, criteria for making decisions, and validation are all sold regularly in day-to-day ...
