Part one of an article I published earlier this year. It’s relevant to all small and midsize businesses who a) mistakenly think they should compete on price or b) have begun to differentiate themselves as a premium, worthwhile experience. Crafting Profitable Client Experiences “There is no way I can compete with [name of big company ...
-
Hi, this is Michael Cage, and you are reading my blog. I post about Entrepreneurship, on Local Business Marketing, for Info-Marketers and the Advice Business, and about Teleseminar & Webinar Marketing. Seems like a lot, eh?
Here is a quick link to the front page where you can read my latest posts.
I'm consumed by the idea of business as art and entrepreneurs as artists. You can read more about that and why I do what I do on my bio.
-
On Entrepreneurship
- You have to love the work
- Marketing and selling to the affluent?
- A Half-Dozen Posts on My Other Blogs
- Small Business Strategy: Moving From “Owner” To “Entrepreneur”
- What I hate about the 4-hour work week …
- Is “find a need and fill it” bad marketing advice?
- Experiences and story, the foundation of luxury marketing offers
My Blogs