(Quick note before we start – I originally wrote this in a response to a question I got from a large corporate client trying to market to small business owners. My comments also apply completely to smaller consulting firms and professional practices.) Talk to a small business owner and they’ll tell you that the big ...
relationship marketing
What happens to your prospects when they hear story after story about the “bad economy?” They get scared. Fearful. And that fear keeps them from making buying decisions that could improve their finances, their health, and everything else in their life. Rational or not … justified or not … that fear keeps them from investing ...
