Michael on Local Business Marketing

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premium pricing

Today we’re going to talk about what 26 dairy farmers in upstate New York can teach you about marketing your local small business. Situation Imagine waking up one morning to find the cost to produce your premium product had doubled while the demand for it plummeted… Now imagine you’re in one of the few industries

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Just because marketing advice is repeated often … doesn’t make it true. “Find a need and fill it … that is the key to successfully marketing a business.” – Someone who needs to be slapped around a little bit. Truth is, follow this “find a need and fill it” advice and you are inviting commodity

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Selling consulting services at premium prices

On Entrepreneurship

Recently, a friend and business associate paid $4,700 to an I.T. consultant and computer reseller. So what, you say? It’s interesting because it was the highest bid he received for the solution, and the next closest bid, from a professional and capable company, was $3,500, over $1,000 less! Why did my friend, Tom, choose the

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