Today we’re going to talk about what 26 dairy farmers in upstate New York can teach you about marketing your local small business. Situation Imagine waking up one morning to find the cost to produce your premium product had doubled while the demand for it plummeted… Now imagine you’re in one of the few industries ...
premium pricing
Just because marketing advice is repeated often … doesn’t make it true. “Find a need and fill it … that is the key to successfully marketing a business.” – Someone who needs to be slapped around a little bit. Truth is, follow this “find a need and fill it” advice and you are inviting commodity ...
