Plenty of ingredients go into a successful business.
In the early stages, one of the most important is having the energy and the will and the desire to stick with something even when it appears to be not working. And even when the world is telling you it’s just no good.
Having a great idea and being passionate about it helps with that.
So does being surrounded by great people who believe.
And being pissed off helps a lot.
A little “righteous indignation” can help push people through the rough times.
For years now, I have been very aware of how much local businesses contribute to my (and other) communities.
Put aside the pragmatic things like jobs and products and services they provide, look around your community, and my guess is there are a few small businesses run by passionate owners that improve quality of life, contribute to a sense of connection in your area, and just make you feel good.
It could be an amazing restaurant, the handyman who always comes through, or any of hundreds of others of local businesses run with passion and pride.
And for years now I have been pissed at how limited or outright bad the advice these business owners have to choose from when it comes to growing their companies.
While “small business” advice includes them … the truth is that LOCAL businesses are different. Different rules, different media, different measures of success. This is even more true with the advent and acceleration of local internet marketing.
I’m doing something about it.
We are building a website specifically for local business owners, called Inside Local Business.
I’m contributing marketing articles and tutorials there, and an array of experts in everything from advertising to finance to employees will be publishing there soon.*
Frankly, I just got so tired of being so pissed off … that I couldn’t not do it any longer.
What do you feel that way about?
And what are you waiting for?
* If you are interested in contributing and have *real value and expertise* to deliver to local business owners, reach out using the contact tab at the top of this page.