FREE Content-Packed eLetter Reveals "Weekly Local Online Marketing Tips, Hype-Free"

Once or twice a week I send out new videos, audios and other tips about what's working now in local online marketing. I deliver very high content ... and you'll love it. So go ahead give me your name and e-mail and I'll include you in my next update.

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Blogging. “Ugh. Isn’t that a lot of work? Why bother?” you ask … Here are 11 powerful reasons why. Reasons that, ultimately, add profits to your bottom line. 1. When local retailer’s blog it gives your shop personality. There’s a business principle that people like doing business with other people, not nameless, faceless corporations. Your ...

Plenty of ingredients go into a successful business. In the early stages, one of the most important is having the energy and the will and the desire to stick with something even when it appears to be not working. And even when the world is telling you it’s just no good. Having a great idea ...

Virginia Real Estate Agent Blogs His Way To Success

August 21 On Local Business Marketing

Still wondering if social media like blogs, Facebook and Twitter are worth your time? Today’s social media success story highlights Danilo Bogdanovic, a Washington area real estate agent who, according to GrowSmartBusiness.com: … estimates that 75% of his current business can be directly or indirectly attributed to his two blogs (LoudounScene.com and LoudounForeclosures.com) and other ...

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Twitter Marketing: Dessert, Sushi, Antiques, Wine, and Day Spas (Oh My!)

August 18 On Local Business Marketing

More proof that social media, and Twitter specifically, is a powerful tool for attracting customers no matter what your local small business … In the New York Times article, “Marketing Small Businesses With Twitter,” Internet analyst Greg Sterling observes, Small businesses typically get more than half of their customers through word of mouth … and ...

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4 Simple Local Business Marketing Strategies That Take Less Than An Hour A Week

July 7 On Local Business Marketing

When was the last time you took a day off? I’m talking about a real day off, too. Not a half day. Not a day spent away from your business but still racking your brain about it. I mean a full day away without any work-related stress. Now when was the last time you took ...

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Simple marketing with Restaurant web sites

October 3

I live in Fairfax County, Virginia, smack dab in the middle of the Virginia “Dulles Tech Corridor” made up of Reston, Herndon and a few other towns. It is a very Internet-friendly place. How is it possible that a restaurant with a significant delivery business in an Internet-friendly area does not have a web site ...

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Niche marketing – growing your business w/small numbers

August 19

Two quick stories, then I’ll tell you how they connect and why they can uncover hidden profits in your business. Do you know who the “Jills” are? Best Buy, the hyper-successful retailer of all things electronic, has decided they are important enough to devote special resources, employee training and store displays to them. “Jill” is ...

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Profile retail customers = SMART

August 17

A snippet about a very smart practice from Best Buy. Your customers are NOT equal … they do NOT want to be treated equally … and businesses who recognize this fact have a great opportunity for increased profits. Store manager Jenine Bryant scanned the entrance of the Best Buy, sizing up each customer who passed ...

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A Simple Way to Happier Customers

June 13

A few nights back I drove (way too fast, ahem) towards Hollywood Video to pick up a few DVDs. The time was 11:57 when I pulled up to the curb and hopped out of my car. As I approached the door, the clerk on the other side noticed me, raced towards the door and quickly ...

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