FREE Content-Packed eLetter Reveals "Weekly Local Online Marketing Tips, Hype-Free"

Once or twice a week I send out new videos, audios and other tips about what's working now in local online marketing. I deliver very high content ... and you'll love it. So go ahead give me your name and e-mail and I'll include you in my next update.

local business marketing

3 Secrets for Easy Local Referrals in your Business – Audio Referral Marketing Training

by Michael Cage · 4 comments

in On Local Business Marketing

“What other people say about you is more powerful and more believable than what you say about yourself.” This is the principle that makes word of mouth marketing so important for local businesses like yours. That, and the fact that word of mouth marketing costs next to nothing So if you’re like most local business ...

4 comments » Continue Reading

6 Success Stories: Social Media Marketing for Local Business

by Michael Cage · 1 comment

in On Local Business Marketing

I love when people tell me social media isn’t for local small businesses… Sometimes I debate with them. Other times I smile and nod, knowing it’s a futile argument. Most often I point them to examples like the ones I’m sharing with you today: 6 real-life small businesses profiting from social media. Here’s an excerpt ...

1 comment » Continue Reading

A Half-Dozen Posts on My Other Blogs

October 22 On Entrepreneurship

This blog is and always has been about whatever is going on in my brain and my business — which means thoughts on entreprenuership, marketing, advertising, business strategy and living a full life. Lately, I have been contributing to two new blogs for companies I own and/or have a role in. They let me write ...

3 comments Read the full article →

The Tortoise, The Hare And Your Local Business

October 15 On Local Business Marketing

You’ve undoubtedly heard Aesop’s famous fable, The Tortoise And The Hare … If not, or if it’s been a while … here’s a 10-second recap: The tortoise, ridiculed by the hare for his slow plodding, challenges the hare to a race. At the onset, the hare bursts into the lead and, confident he’s got the ...

1 comment Read the full article →

How A Little Chocolate Can Bring More Customers Into Your Local Business

September 28 On Local Business Marketing

If you’ve never been to Hershey Park, there’s a ride there called the Great American Chocolate Tour. On this tour, colorful coaster cars wind you through a recreated Hershey factor as you’re educated on the art of chocolate making. You watch as the cacao beans are blended, pressed and refined. You see creamy milk chocolate ...

0 comments Read the full article →

5 Ways To Get Better Results From Referral Marketing

September 14 On Local Business Marketing

Picture the following two scenarios … Scenario A Would-be-customer Bob is driving to work when he hears your advertisement come on the radio. The pleasant voice-over you hired tells Bob about you and your business, your extensive product knowledge, your fabulous selection and your first-rate customer service. Bob needs what you sell. But Bob does ...

3 comments Read the full article →

Stand Out: What Yellow Pages Marketing Can Teach You About How To Market Your Local Business

September 1 On Local Business Marketing

Today, I’m want to walk you through a 3-step exercise I do with my private consulting clients to find out if you’re making the 2 biggest mistakes most local businesses make that kills their ability to attract high quality, high-paying customers and clients. These marketing mistakes are the reason why, no matter what you do, ...

2 comments Read the full article →

26 New York Dairy Farmers, Selling Milk and What It Can Teach You About Local Business Marketing

August 22 On Local Business Marketing

Today we’re going to talk about what 26 dairy farmers in upstate New York can teach you about marketing your local small business. Situation Imagine waking up one morning to find the cost to produce your premium product had doubled while the demand for it plummeted… Now imagine you’re in one of the few industries ...