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lead generation

Social Media For Local Lead Generation

by Michael Cage · 3 comments

in On Local Business Marketing

I read a great article today that I want to share with you about using social media to generate leads for you local small business. There are lots of “how to’s” out there on social media, and this is one of the better I’ve come across: it’s simple and to the point. Of the 20 ...

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Free Webinar on Lead Generation Webinars

by Michael Cage · 0 comments

in On Teleseminar & Webinar Marketing

Over the last two months I have been consulting with two large companies looking to generate more leads using webinar marketing. This idea — doing a webinar to generate leads for b2b marketing and sales — is nothing new, of course. But just because everyone is doing it, doesn’t mean everyone is doing it well. ...

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Still cold calling for B2B lead generation?

April 15 On Marketing To Small Businesses

When I write about touchy subjects, I get angry E-mails. In July of 2004, I wrote that b2b marketers and salespeople that rely on cold calling are like functional drunks. They don’t grow fully because of it … in the back of their mind they know it is bad for them … yet they manage ...

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White papers, podcasts and the tech market

July 11 On Marketing To Small Businesses

If you sell to the tech market, you have surely crossed paths with a white paper or fifty-thousand. A new study says that 60% of B2B technology buyers would rather have that content delivered as podcasts, not white papers. What does it all mean? … part of the answer after the quote. Nearly 60% of ...

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Being Good At B2B Cold Calling Is Like Being A Functional Drunk

July 20 On Marketing To Small Businesses

At a gathering recently I spoke with a b2b service professional who made the bulk of his living by cold calling. By all accounts, he is successful. (Then again, I’ve found the people who talk most about the money they have usually have the least; and a car they can’t afford. So who knows…) Anyway, ...

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