information marketing

Nearly half of my private consulting work is focused on “achievers” in the information marketing space. Typically coaches, consultants or authors with businesses in, or nearing, the 7 to 8-figure range. While I refuse to work with people who are “selling crap in a box” (see afore mentioned “Internet marketers” and biz-opp scammers) … people ...

So, you want to do teleseminars and webinars but you don’t have a product to sell? Well, good news. One of my favorite things about teleseminars marketing and webinar marketing is that you don’t have to wait to create your own product before you start making money. In fact, you SHOULDN’T wait … you should ...

Anthony Robbins, Infomercials and Experiential Marketing

September 27

When I teach marketing workshops to information entrepreneurs, I tell a story about myself and Tony Robbins. A little over a decade ago I would time my nights so I could come home and watch his “Personal Power” infomercial. I couldn’t afford to buy the tapes (no CDs at that time) … but just watching ...

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