experiential

Hockey is one of the most exciting sports to watch live. If you’ve never been to a game … go … and thank me later. From 2001 to 2004, Michele and I regularly went to the MCI Center to watch the Washington Capitals. They were underperformers, but the Caps have one hell of an owner ...

When I teach marketing workshops to information entrepreneurs, I tell a story about myself and Tony Robbins. A little over a decade ago I would time my nights so I could come home and watch his “Personal Power” infomercial. I couldn’t afford to buy the tapes (no CDs at that time) … but just watching ...

In the experience economy your customers want…

September 25

From Jim Gilmore, of The Experience Economy fame… In the Agrarian Economy, the dominant purchase criteria was Availability (price being set by supply-and-demand, and only influencing the quantity of materials purchased in the marketplace). In the Industrial Economy, Cost became the dominant driver of purchases as Mass Production made more and more goods affordable to ...

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