One of the most common requests I get from clients is, “how can I differentiate my business/product/service/offer?” The trade-off is clear. You can escape commodity-pricing and increase the flow of new and repeat business by being clearly and compellingly different. But part of being different is being willing to turn away, sometimes even offend, those ...
experiential marketing
Exceptional experiences that pack a story to tell are the new luxury marketing offers. (And there is a lesson here for all businesses, marketing to the affluent or not, so read on.) People with disposable, six-figure incomes are spending money on luxury goods that used to be reserved for the “upper crust” of society. These ...
