Today, I’m want to walk you through a 3-step exercise I do with my private consulting clients to find out if you’re making the 2 biggest mistakes most local businesses make that kills their ability to attract high quality, high-paying customers and clients. These marketing mistakes are the reason why, no matter what you do, ...
differentiation
One of the most common requests I get from clients is, “how can I differentiate my business/product/service/offer?” The trade-off is clear. You can escape commodity-pricing and increase the flow of new and repeat business by being clearly and compellingly different. But part of being different is being willing to turn away, sometimes even offend, those ...
