A mistake I see happening in many small consulting practices is assuming the client knows as much about what you can do as you do. Consider… Your clients do not know all of the solutions you provide. I’m endlessly amazed at the number of consultants who believe their clients will ask them about all of
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Client Education: The Missing Key to Growing Small Business Profits Note: This was originally written for a computer reseller and consulting newsletter, so you’ll see reference to technology and VARs throughout. Don’t let it stop you from reading. The information inside is valid for any and every kind of small business — retail, b2b, even
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