Part one of an article I published earlier this year. It’s relevant to all small and midsize businesses who a) mistakenly think they should compete on price or b) have begun to differentiate themselves as a premium, worthwhile experience. Crafting Profitable Client Experiences “There is no way I can compete with [name of big company ...
computer consulting
Client Education: The Missing Key to Growing Small Business Profits Note: This was originally written for a computer reseller and consulting newsletter, so you’ll see reference to technology and VARs throughout. Don’t let it stop you from reading. The information inside is valid for any and every kind of small business — retail, b2b, even ...
