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blogging

Blogging. “Ugh. Isn’t that a lot of work? Why bother?” you ask … Here are 11 powerful reasons why. Reasons that, ultimately, add profits to your bottom line. 1. When local retailer’s blog it gives your shop personality. There’s a business principle that people like doing business with other people, not nameless, faceless corporations. Your ...

This blog, first and foremost, is about strategies that can help fast-growth, entrepreneurial businesses grow. Because of that, I try to stay out of blogging debates that aren’t directly relevant. I’m bending that rule a wee bit today… I’m a huge Calacanis fan, AND I think he is “months and months behind” on the corruption ...

Blogging to differentiate? … BS!!!

July 17

B.L. Ochman reports on a few of the key conclusions in eMarketer’s 15-page, $695 2006 Business of Blogging report. One, in particular, I want to comment on: Blogs are a great way to avoid seeming interchangeable with competitors. With apologies to Marshall McLuhan, here’s the glaring flaw with this thinking… Blogs are media. A method ...

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Why businesses really fear blogging

July 15

Terrific post from Christopher Kenton at Marketonomy (emphasis mine): Not primarily because of the lack of control—that only scares those who were good at controlling their image in the first place, an elite few who are now engaged in tactics to control their image in the new paradigm. What far more businesses fear is the ...

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