(Quick note before we start – I originally wrote this in a response to a question I got from a large corporate client trying to market to small business owners. My comments also apply completely to smaller consulting firms and professional practices.) Talk to a small business owner and they’ll tell you that the big ...
b2b sales
This is one of my favorite stories to tell technology consulting and computer consulting businesses who want to market more effectively. It’s a mainstay in my seminars because it illustrates such a critical marketing point — one every business should be reminded of. Frequently. I have included a transcription here, and I believe you’ll enjoy ...
