In a time when putting food on the table and gas in the car can be a weekly struggle, spending money on high-end clothing, jewelery and handbags seems low on a long priority list for most. So to what does local upscale boutique, Ginger, in Winter Park, FL credit its thriving sales? Social media. Watch ...
affluent
Exceptional experiences that pack a story to tell are the new luxury marketing offers. (And there is a lesson here for all businesses, marketing to the affluent or not, so read on.) People with disposable, six-figure incomes are spending money on luxury goods that used to be reserved for the “upper crust” of society. These ...
