Overcoming Teleseminar / Webinar Script Objections

A quick note before we start: Don’t let the word “scripts” fool you. For most people, I am not a fan of writing out scripts for your teleseminars and webinars word-for-word. Outlines and mindmaps tend to produce more natural results. The objections and issues I write about below apply no matter what your planning method ...

Teleseminars vs. Webinars

“Should I do a teleseminar or a webinar?” … it is one of the most common questions I get asked. Maybe you have the question, too. If so, I’m going to begin to clear things up for you today. But before I give you an answer, I want to point out that the question is ...

Post image for 6 Success Stories: Social Media Marketing for Local Business

I love when people tell me social media isn’t for local small businesses… Sometimes I debate with them. Other times I smile and nod, knowing it’s a futile argument. Most often I point them to examples like the ones I’m sharing with you today: 6 real-life small businesses profiting from social media. Here’s an excerpt ...

One commonly held misconception about teleseminars and webinars is that everyone doing them is wildly successful … literally rolling in piles of dough. Not true. In fact, most people doing teleseminar marketing make little to no money with it. Even worse, they have no clue why. They don’t understand why they aren’t raking in cash ...

Master Grinding Service, a knife-sharpening business in Rockaway, NJ, recently added a new website, Knifespa.com, to their online marketing mix. Since then, they’ve seen a 40% increase in business in just two short years. Co-owner, Emilio Ambrosi, admits he resisted the idea at first. But when asked about being a business owner in an economic ...

One of the groups I’m most often asked about marketing to is the affluent. Regardless of what you might have been told or seen on the nightly news, this segment of the population still has money to spend, is the last group to be impacted by economic turmoil, and they are still spending money today. ...

This blog is and always has been about whatever is going on in my brain and my business — which means thoughts on entreprenuership, marketing, advertising, business strategy and living a full life. Lately, I have been contributing to two new blogs for companies I own and/or have a role in. They let me write ...

I found a cool video I want to share with you today about a local non-profit organization, The Blood Center of Central Texas, using Twitter to promote their cause. The Blood Center’s Austin location, which serves 10 counties and 34 hospitals, is responsible for supplying blood to over 1 million people. Using a “Tweet Up” ...

Tortoise, Hare and Local Business Marketing

You’ve undoubtedly heard Aesop’s famous fable, The Tortoise And The Hare … If not, or if it’s been a while … here’s a 10-second recap: The tortoise, ridiculed by the hare for his slow plodding, challenges the hare to a race. At the onset, the hare bursts into the lead and, confident he’s got the ...

Sarah is a small business owner who lives in a state of steady crisis reaction. She is well-versed in dealing with the crisis of the moment, even skilled at it. So good, in fact, that when those moments of opportunity arise when she can step back and focus on the business at a systemic level, ...