Hi, my name is Michael Cage and you are reading my blog on All Things Entrepreneurship.

I spent more than a decade mastering what it takes to make businesses grow, then spent a few years regretting it after working with too many people who thought the only point of having a business was to buy a (bigger) yacht. Today, I love spending my time bringing growth & marketing strategies to (a much smaller group of) entrepreneurs who are over-the-top passionate about the businesses they run. For more "bio" stuff, click here.

I've been obsessed by the idea of entrepreneurship as art for the last 7 years ... and still going strong.

I work with and write about an eclectic mix of businesses including thought-leaders, information marketers and consultants, small local businesses (the kind you brag to your friends about when they visit), fast-growth 8 and 9-figure companies, and more. You can read my most recent posts below, or browse the category most relevant to you.

7 Buying Objections Your Teleseminar Or Webinar Script Must Address

December 22 On Teleseminar & Webinar Marketing
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A quick note before we start: Don’t let the word “scripts” fool you. For most people, I am not a fan of writing out scripts for your teleseminars and webinars word-for-word. Outlines and mindmaps tend to produce more natural results. The objections and issues I write about below apply no matter what your planning method ...

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Teleseminars vs. Webinars in Marketing

November 15 On Teleseminar & Webinar Marketing
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“Should I do a teleseminar or a webinar?” … it is one of the most common questions I get asked. Maybe you have the question, too. If so, I’m going to begin to clear things up for you today. But before I give you an answer, I want to point out that the question is ...

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6 Success Stories: Social Media Marketing for Local Business

November 11 On Local Business Marketing
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I love when people tell me social media isn’t for local small businesses… Sometimes I debate with them. Other times I smile and nod, knowing it’s a futile argument. Most often I point them to examples like the ones I’m sharing with you today: 6 real-life small businesses profiting from social media. Here’s an excerpt ...

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Why Your Teleseminars and Webinars Aren't As Profitable As "Everyone Else's"

November 7 On Teleseminar & Webinar Marketing

One commonly held misconception about teleseminars and webinars is that everyone doing them is wildly successful … literally rolling in piles of dough. Not true. In fact, most people doing teleseminar marketing make little to no money with it. Even worse, they have no clue why. They don’t understand why they aren’t raking in cash ...

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Website brings local knife sharpener 40% more business

November 2 On Local Business Marketing

Master Grinding Service, a knife-sharpening business in Rockaway, NJ, recently added a new website, Knifespa.com, to their online marketing mix. Since then, they’ve seen a 40% increase in business in just two short years. Co-owner, Emilio Ambrosi, admits he resisted the idea at first. But when asked about being a business owner in an economic ...

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Marketing and selling to the affluent?

October 29 On Entrepreneurship

One of the groups I’m most often asked about marketing to is the affluent. Regardless of what you might have been told or seen on the nightly news, this segment of the population still has money to spend, is the last group to be impacted by economic turmoil, and they are still spending money today. ...

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A Half-Dozen Posts on My Other Blogs

October 22 On Entrepreneurship

This blog is and always has been about whatever is going on in my brain and my business — which means thoughts on entreprenuership, marketing, advertising, business strategy and living a full life. Lately, I have been contributing to two new blogs for companies I own and/or have a role in. They let me write ...

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Twitter for non-profits: "Social media for social good"

October 21 On Local Business Marketing

I found a cool video I want to share with you today about a local non-profit organization, The Blood Center of Central Texas, using Twitter to promote their cause. The Blood Center’s Austin location, which serves 10 counties and 34 hospitals, is responsible for supplying blood to over 1 million people. Using a “Tweet Up” ...

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The Tortoise, The Hare And Your Local Business

October 15 On Local Business Marketing
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You’ve undoubtedly heard Aesop’s famous fable, The Tortoise And The Hare … If not, or if it’s been a while … here’s a 10-second recap: The tortoise, ridiculed by the hare for his slow plodding, challenges the hare to a race. At the onset, the hare bursts into the lead and, confident he’s got the ...

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Small Business Strategy: Moving From “Owner” To “Entrepreneur”

October 10 On Entrepreneurship

Sarah is a small business owner who lives in a state of steady crisis reaction. She is well-versed in dealing with the crisis of the moment, even skilled at it. So good, in fact, that when those moments of opportunity arise when she can step back and focus on the business at a systemic level, ...

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