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Michael on Teleseminar & Webinar Marketing

This blog goes deep into the strategies and tactics that transform teleseminars, webinars and videos into powerful marketing and sales tools. Special attention to experts, information marketers who want to directly sell, and B2B marketers using webinars as lead generation tools.

Automating Replays of Teleseminars & Webinars in InfusionSoft – and other CRMs?

by Michael Cage · 5 comments

in On Teleseminar & Webinar Marketing

The world of automation and replays with both teleseminars & webinars has taken off over the last 6 months. Services that used to cost thousands of dollars … a lot of manpower … and still enough screw-ups to cause sleepless nights have become dramatically cheaper and more fool-proof. I’m in the midst of updating my ...

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Teleseminar & Webinar Automation + Replay Profits

by Michael Cage · 7 comments

in On Teleseminar & Webinar Marketing

I’m hunkered down at home in Leesburg, VA today, basking in the aftermath of the parts 1 and 2 of the East Coast Blizzard 2010. As I write this, nearly 4 feet of snow have fallen outside my door. At one point, it was falling at about 2 inches an hour. Just piling and piling ...

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7 Buying Objections Your Teleseminar Or Webinar Script Must Address

December 22 On Teleseminar & Webinar Marketing
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A quick note before we start: Don’t let the word “scripts” fool you. For most people, I am not a fan of writing out scripts for your teleseminars and webinars word-for-word. Outlines and mindmaps tend to produce more natural results. The objections and issues I write about below apply no matter what your planning method ...

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Teleseminars vs. Webinars in Marketing

November 15 On Teleseminar & Webinar Marketing
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“Should I do a teleseminar or a webinar?” … it is one of the most common questions I get asked. Maybe you have the question, too. If so, I’m going to begin to clear things up for you today. But before I give you an answer, I want to point out that the question is ...

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Why Your Teleseminars and Webinars Aren't As Profitable As "Everyone Else's"

November 7 On Teleseminar & Webinar Marketing

One commonly held misconception about teleseminars and webinars is that everyone doing them is wildly successful … literally rolling in piles of dough. Not true. In fact, most people doing teleseminar marketing make little to no money with it. Even worse, they have no clue why. They don’t understand why they aren’t raking in cash ...

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The 12 Most Common Lead Generation Webinar Marketing Mistakes

October 6 On Teleseminar & Webinar Marketing

There is no doubt about it: Lead generation webinars work and work well … … but after working with hundreds of companies, some spending millions of dollars on generating prospects with their webinars, I am certain your webinars — and the lead generation campaigns they are part of — aren’t working as well as they ...

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7 Deadly Teleseminar & Webinar Sins: Part 3

September 21 On Teleseminar & Webinar Marketing

Today, part 3 of our 3-part “7 Deadly Teleseminar & Webinar Sins” series. On we go … After Your Teleseminar Or Webinar: The Most Common Sins 1. Not following up after the call: If you conduct your teleseminar, give your close, and stop … you’ve left between one-third and one-half of the money you should ...

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7 Deadly Teleseminar & Webinar Scripting, Selling & Closing Sins: Part 2

September 18 On Teleseminar & Webinar Marketing

In my last post, I covered the first part of this series,”Sinning before your teleseminar: Why some sessions fail before they even get started.” If you missed that post, you can read it here: 7 Deadly Teleseminar & Webinar Sins: Part 1. And now for part 2 … During Your Teleseminar Or Webinar: The Most ...

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7 Deadly Teleseminar & Webinar Registration Sins: Part 1

September 16 On Teleseminar & Webinar Marketing

Right now I’m in the middle of re-doing my entire teleseminar & webinar training, start to finish. I’m tossing out the old and integrating what’s working now. I’ve made so many exciting breakthroughs in the past few years – breakthrough that make 6-figure sessions the new “norm” for my top private consulting clients – that ...

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Leadership + Teleseminar Marketing = Profits

September 9 On Teleseminar & Webinar Marketing

I was watching the NatGeo show, “Dog Whisperer” the other day and, like most things, it got me thinking about you and your teleseminars … One of my favorite things to do is to look outside of the information marketing world for principles and strategies that I can take and translate back into this sphere. ...

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