Michael on Entrepreneurship

On Entrepreneurship

Marketing and selling to the affluent?

in On Entrepreneurship

One of the groups I’m most often asked about marketing to is the affluent. Regardless of what you might have been told or seen on the nightly news, this segment of the population still has money to spend, is the last group to be impacted by economic turmoil, and they are still spending money today.

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A Half-Dozen Posts on My Other Blogs

in On Entrepreneurship

This blog is and always has been about whatever is going on in my brain and my business — which means thoughts on entreprenuership, marketing, advertising, business strategy and living a full life. Lately, I have been contributing to two new blogs for companies I own and/or have a role in. They let me write

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Small Business Strategy: Moving From “Owner” To “Entrepreneur”

On Entrepreneurship

Sarah is a small business owner who lives in a state of steady crisis reaction. She is well-versed in dealing with the crisis of the moment, even skilled at it. So good, in fact, that when those moments of opportunity arise when she can step back and focus on the business at a systemic level,

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What I hate about the 4-hour work week …

On Entrepreneurship

Let’s start at the beginning. I don’t hate Timothy Ferriss, nor do I hate his book, “The Four Hour Work Week.” In fact, I think the book is excellent in many ways on a tactical level. What I do hate is the underlying philosophy that makes an idea like The 4- Hour Work Week so

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Is “find a need and fill it” bad marketing advice?

On Entrepreneurship

Just because marketing advice is repeated often … doesn’t make it true. “Find a need and fill it … that is the key to successfully marketing a business.” – Someone who needs to be slapped around a little bit. Truth is, follow this “find a need and fill it” advice and you are inviting commodity

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Experiences and story, the foundation of luxury marketing offers

On Entrepreneurship

Exceptional experiences that pack a story to tell are the new luxury marketing offers. (And there is a lesson here for all businesses, marketing to the affluent or not, so read on.) People with disposable, six-figure incomes are spending money on luxury goods that used to be reserved for the “upper crust” of society. These

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5 critical questions for effective Small Business Advertising

On Entrepreneurship

If you honestly evaluate your advertising using the five questions in this message, one of two things will happen: You’ll discover that your advertising provides compelling and powerful answers to each and every question. If so, congratulations—you’re in the top 1% of all small business advertisers, and you’re achieving amazing results from your advertising. or

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Philosophical marketing and the DNA of your business

On Entrepreneurship

A software product I use has undergone massive changes over the last 6 months. So much so they skipped from version 1 to version 3. In response to complaints about the changes on their forum, they offered the following basic response: We did version #1 and people complained, so we completely changed the ways things

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Saying Goodbye to Jason

On Entrepreneurship

On Sunday, my wife, Michele, and I spent most of the day alternating between crying and remembering Jason, a cat I found half-starved and scrounging for food in September of 05. He was the most affectionate cat we’ve ever seen, preferring Michele’s lap while she was working and a comfy spot between us both in

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Messy offices, ADD and Entrepreneurs

On Entrepreneurship

And now for a mix of interesting stuff I read this week… Hi, my name is Michael and, despite my endlessly unorganized office, I love looking at office pr0n. Way too much time spent at Flickr this week. [Flickr Home Office Photos] …speaking of which, the US Census says half of all small businesses are

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