On Entrepreneurship

You have to love the work

by Michael Cage · 6 comments

in On Entrepreneurship

I’ve worked with some very successful entrepreneurs. I’ve had some success, myself. I’ve written about my frustration with the 4-hour work week, and about the nastiness that is the biz opp side of Internet and information marketing. Here’s where they all collapse into the ultimate test for any entrepreneur. If you are building a business ...

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Marketing and selling to the affluent?

by Michael Cage · 11 comments

in On Entrepreneurship

One of the groups I’m most often asked about marketing to is the affluent. Regardless of what you might have been told or seen on the nightly news, this segment of the population still has money to spend, is the last group to be impacted by economic turmoil, and they are still spending money today. ...

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A Half-Dozen Posts on My Other Blogs

October 22 On Entrepreneurship

This blog is and always has been about whatever is going on in my brain and my business — which means thoughts on entreprenuership, marketing, advertising, business strategy and living a full life. Lately, I have been contributing to two new blogs for companies I own and/or have a role in. They let me write ...

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Small Business Strategy: Moving From “Owner” To “Entrepreneur”

October 10 On Entrepreneurship

Sarah is a small business owner who lives in a state of steady crisis reaction. She is well-versed in dealing with the crisis of the moment, even skilled at it. So good, in fact, that when those moments of opportunity arise when she can step back and focus on the business at a systemic level, ...

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What I hate about the 4-hour work week …

June 5 On Entrepreneurship

Let’s start at the beginning. I don’t hate Timothy Ferriss, nor do I hate his book, “The Four Hour Work Week.” In fact, I think the book is excellent in many ways on a tactical level. What I do hate is the underlying philosophy that makes an idea like The 4- Hour Work Week so ...

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Is “find a need and fill it” bad marketing advice?

May 18 On Entrepreneurship

Just because marketing advice is repeated often … doesn’t make it true. “Find a need and fill it … that is the key to successfully marketing a business.” – Someone who needs to be slapped around a little bit. Truth is, follow this “find a need and fill it” advice and you are inviting commodity ...

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Experiences and story, the foundation of luxury marketing offers

February 15 On Entrepreneurship

Exceptional experiences that pack a story to tell are the new luxury marketing offers. (And there is a lesson here for all businesses, marketing to the affluent or not, so read on.) People with disposable, six-figure incomes are spending money on luxury goods that used to be reserved for the “upper crust” of society. These ...

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5 critical questions for effective Small Business Advertising

January 20 On Entrepreneurship

If you honestly evaluate your advertising using the five questions in this message, one of two things will happen: You’ll discover that your advertising provides compelling and powerful answers to each and every question. If so, congratulations—you’re in the top 1% of all small business advertisers, and you’re achieving amazing results from your advertising. or ...

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Customer service at Starbucks

October 11 On Entrepreneurship

Over a year ago I posted about an experience at one of my local Starbucks. I had my days mixed up and pulled up an hour before they opened with a serious caffeine fix. You can read all about it here, but I’ll give you the nutshell version: As I was leaving a barista who ...

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Philosophical marketing and the DNA of your business

October 6 On Entrepreneurship

A software product I use has undergone massive changes over the last 6 months. So much so they skipped from version 1 to version 3. In response to complaints about the changes on their forum, they offered the following basic response: We did version #1 and people complained, so we completely changed the ways things ...

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