A quote from Michael:

“When I consult with moderate to advanced information marketers using teleseminar or webinars who are unhappy with their close rates, the culprit is often that they are confusing their callers. And confused callers don’t buy.”

Confusing your prospects undermines your authority and devastates your chances at making the sale.

Even worse, most people who are confusing their prospects have no idea they are doing. In other words, the reason someone should buy might seem crystal clear to you … but be clear as mud to your caller.

Michael’s latest Roundtable Call focuses on the “Confusion Mistake” and how you can remedy it in your teleseminars and webinars.

He talks about a strategic way to make your message crystal clear, and infinitely more persuasive. (Because this specific type of clarity makes what you possess undeniably essential to your prospects…they must have it, even if they don’t remember all the reasons why!)

The November 2007 call is in the download area for Members now.

http://sessions.michaelcage.org/

Best Wishes,
Suzanne

P.S. SPEED! Not only will the strategy outlined in this Coaching Call eliminate any confusion from your audience (confusion that reduces your profits), but it will also make planning and delivering your teleseminars faster and easier than ever!

Is getting people to pay attention to your webinars and teleseminars getting harder and harder? Is a sea of competition shouting similar messages and drowning your ideas out?

Most people think the solution is to shout louder.

The (poor) thinking goes something like this: If making $1,000 in a day sells well, then promising that people will make $1,000,000 in a minute will sell even better. Except it doesn’t really work that way, because when all you do is shout bigger and better benefits, your market simply stops believing you. (More blunt: They decide you are “just like the rest” and “full of it.” This is a big problem in the internet marketing and business opportunity markets.)

So if that isn’t the solution, what is?

Stop shouting and do a little studying.

Studying your customer, that is.

When you connect emotionally with your customer…when you understand – on the deepest level – what makes them tick, what passions drive them, what that one desire they would happily empty their life savings to possess … then getting people to pay attention, register for your teleseminars, and eagerly buy what you are offering becomes easier than ever before.

In the latest Roundtable Call, Michael revealed 3 distinct “tiers of motivation” that dictate your customer’s buying decisions. When you understand how to harness them in your marketing, cutting through the commotion and generating sales becomes earily simple.

The October 2007 call is on the Member Site now. Here is your link to login and listen to it:

http://sessions.michaelcage.org/

Best Wishes,
Suzanne

P.S. Still need another reason to listen? In this call Michael claims that some of the least money-motivated businessmen and women he knows are also some of the RICHEST! Yep…it didn’t make sense to me at first either. But find out how by logging on and listening to the call…here’s that link again: http://sessions.michaelcage.org/

Did you know that one lesson marketing “gurus” swear by — a strategy and mindset that you are probably using right now — actually sabotages your sales by preventing you from connecting with your audience?

I bet you don’t even realize you are doing it.

But you’ll never achieve the kind of revenue-generating, loyal relationship you want with your clients if you think of them the way the “gurus” have taught you. And your teleseminar marketing, webinar marketing, video marketing and even your copywriting will never be as effective as it could and should be.

In his latest Roundtable Call, Michael talked about a level of deep emotional connection that lets you communicate more persuasively than ever before. A level of salesmanship that is far beyond features and benefits.

When you listen, you’ll hear that it only takes a small change for a huge boost in sales. Something so shocking in its simplicity, you’ll wonder why it never occurred to you.

The details are all in your September 2008 Roundtable Call. Download and listen to it on the Member Site:

http://sessions.michaelcage.org/

Best Wishes,
Suzanne

P.S. Ever heard the phrase “walking wallet”? You’ll wish you never had after listening. And, you’ll discover how a simple shift in your thinking will earn you customers who are loyal for life. Here’s that link again:

http://sessions.michaelcage.org/

Tired of investing your time, money and energy into your teleseminars and webinars without seeing the returns you’ve hoped and dreamed for?

Want to close two, three or four times as often as before…and double, triple, even quadruple your profits?

Well, so does everyone else and everyone else is trying to. But, now, Michael lets you in on the one “secret” that all wildly successful teleseminars and webinars have in common – a secret that differentiates you from your competition and drives your profits through the roof!

This “secret” (the one that he has used many times to generate 6-figures in a little over an hour) is not a catchy headline or a sit-up and pay-attention introduction. It’s not those powerful bullets points…or your compelling proof…or even your impeccable follow-up process!

It is, however, the foundation of all million-dollar presentations, and it’s laid out for you in Michael’s most recent training call.

In this call, you will learn…

• How this “secret” lets you connect to your audience on a deep, emotional level. (And why when you do, they’ll be pulling out the their wallets not matter what your price…time and time again!)

• How this “secret” makes aggressive key sales points that are subtle but very, very powerful. (What if you could make your audience react to your teleseminars and webinars exactly the way you want them to? Michael will show you how.)

• This “secret’s” 7 crucial elements. (And why applying all 7 of them will not only infinitely improve the conversion rates of your teleseminars and webinars, but will also vastly enhance the effectiveness of ALL of your marketing endeavors.)

In this 90 minute call, Michael unveils the “secret” in excruciating detail, going, step-by-step, through what it is and how it sells your product for you. If you do not master this skills, your teleseminars and webinars will never be as lucrative as they could and should be.

The August 2007 recording is on the member site now. Click here to login and listen:

http://sessions.michaelcage.org/

You’re only 90 minutes away from exponentially multiplying your company’s marketing returns…

Best Wishes,
Suzanne

Every day, I spend $5 on a latte from Starbucks. Add that up and you get $1,825 every year that I don’t think twice about paying. You just know that Starbucks really “gets” the lifetime value of a customer like me.

Ask most marketers if they’d like to have the same relationship with their customers and they’ll say “sure, but my business doesn’t sell coffee so it is different.”

They couldn’t be more wrong.

There is a secret to possessing that kind of relationship with your customers that has nothing to do with coffee. It goes way beyond marketing features and benefits alone. And it can be used to increase sales on your teleseminars, webinars and online videos.

The secret is about understanding the unique place you need to focus your marketing energy towards … the place that allows you to trump your competition and generate repeat sales time and time again.

Michael uncovers this secret in the June 2007 Coaching Call, and explains how to use it to close more sales on your teleseminars and webinars. Log on to the member site and start listening today:

http://sessions.michaelcage.org/

Best Wishes,
Suzanne

P.S. I recently walked into a Starbucks and ran smack into the line of people that extended to the door. I wondered how, even though there’s a Starbucks on practically every block, they can still be packed and other coffee shops sit empty. Find out how by listening to this Coaching Call. Here’s that link again:

http://sessions.michaelcage.org/

You probably know that Hollywood effortlessly rakes in billions of dollars from ticket sales every year. What you might not know is the “trick” they use to make that happen can also be used to take your teleseminars to entirely new levels of performance.

The “trick” certainly has nothing to do with having a “Hollywood body”, flashy special effects, or having your face smeared across the cover of every tabloid in the nation.

What you do need is to infuse your teleseminars with a specific “myth” that Hollywood moguls weave into every story they tell – a “storytelling trick.” This “myth” has been ingrained in your customers since childhood …

… and when you understand how to harness it
on your own teleseminars, your close rates
will go through the roof.

Michael broke it down in the March 2007 Roundtable Call. Here’s the link:

http://sessions.michaelcage.org/

Best Wishes,
Suzanne

Have you heard of Robert Ringer’s “Leapfrog Theory?”

Ringer’s theory says you don’t have to start at the bottom of the ladder and work your way up. He says that no matter what your business is, you have opportunities available to start at the top of the ladder … and opportunities to throw away the ladder altogether.

On this coaching call, Michael laid out a surprisingly simple 12-month strategy to use leverage to crank your profitability to a new high – no matter how many competitors are in your market or how crowded the space.

The strategy is driven by one simple “trick” that puts you far ahead of the competition – even if your market has many sophisticated competitors.

The December 2006 call is up for Members now. Here is the link: http://sessions.michaelcage.com/

Best Wishes,
Suzanne

P.S. One more thing – you can also use the “trick” to go back in time. If you have even one teleseminar that has successfully sold in the past … you can turn it into a systemized money-machine from this point forward. Details are on the coaching call.

Wish there was a better way to maximize the show rate of your teleseminars and increase the sign-ups to your continuity programs? On the most recent Teleseminar & Webinar Roundtable Call, Michael laid out several new strategies to do both things.

Strategies like …

• Several “shock strategies” to make old, uncoverted leads take notice of your teleseminars. Any one of these ideas can turn people who have been on your list for months or even years … without giving you a penny … into ravenous buyers.

• A new “old” kind of promotion guaranteed to boost your show rate to the next level. (I’m talking beyond the 30-50% mark!) And because more people means the chance for higher conversions…

• A visual strategy for teleseminar handouts that cuts through the clutter and increases your show-up rates (and it works especially well in competitive markets like real estate investing, internet marketing, and self-help.)

• A unique twist on a tried and true closing strategy. (How to make a seamless transition into actually asking for your prospect’s money…and getting it.)

The Septmeber 2006 Coaching Call is up on the Member Site now, here’s the link:

http://sessions.michaelcage.org/

Best Wishes,
Suzanne

Ask any sales old-timer what the best selling environment is and you’ll hear, “you want to be able to sell in a vacuum to a starving crowd.”

Unfortunately, that is harder and harder to do.

The Internet is ripe with knock-off artists. The chances of your prospects being aware of you and not aware of the competition is little to none.

But …

• There are pools of untapped prospects that both you and your competitors are ignoring.

• There are ways to be the only person in front of your prospects when they are hungry to buy.

• You can “hijack” the buying process so that you have the first chance to tap into the best-of-the-best … ready-to-buy prospects who want what you have to offer and are willing to pay for it.

Unfortunately, most people go about it completely wrong.

They copy what the competition does. They don’t look outside of “what has always worked.” And they don’t innovate how they engineer new buying opportunities.

You can’t afford to make those mistakes.

In Michael’s latest Roundtable Call, he exposed overlooked markets and gives you the tools to reach them.

Imagine…

• Marketing in a “vacuum”…ensuring your customer’s only present option is you.

• Directing more attention to your business…building excitement that explodes in sales.

• Discovering untapped groups of prospects…and capitalizing on your exclusive competitive edge through a quality of responsiveness in buyers unlike any you’ve ever experienced.

It is all revealed on the May 2006 Coaching Call:

http://sessions.michaelcage.org/

Best Wishes,
Suzanne

Whether you’re new to teleseminars or a veteran with the bank statement to prove it, you must be sure you’re implementing the 4 most important steps all successful teleseminars have in common.

In this month’s Coaching Call, Michael brings the teleseminar back to the basics, re-laying the “4-step foundation” necessary for your teleseminars to reach their full money-making potential.

• Beginner: You won’t have your teleseminar perfected your first time through. But, if you have the “4-step foundation” in place, you’re guaranteed to make money getting it there.

• Established teleseminar/webinar pro: Don’t get complacent. It is easy to ignore the basics because your teleseminar is “working.” But consider this: When Michael starts a new private consulting relationship, he almost always has to go back and correct “basics” that his clients have missed even though their calls might be making 5 or 6 figures every time they run. Revisit the 4 basics and you just might be surprised at how much you missed the first time around.

This March 2006 Coaching Call is available now on the member site. Log on and listen today…here’s the link:

http://sessions.michaelcage.org/

Best Wishes,
Suzanne

P.S. PLUS … on this call, Michael identifies an emerging marketing trend and gives you an effective weapon for transforming it into increased profits for your business. Listen to the call to find out what it is:

http://sessions.michaelcage.org/