A quote from Michael: “When I consult with moderate to advanced information marketers using teleseminar or webinars who are unhappy with their close rates, the culprit is often that they are confusing their callers. And confused callers don’t buy.” Confusing your prospects undermines your authority and devastates your chances at making the sale. Even worse, ...

Is getting people to pay attention to your webinars and teleseminars getting harder and harder? Is a sea of competition shouting similar messages and drowning your ideas out? Most people think the solution is to shout louder. The (poor) thinking goes something like this: If making $1,000 in a day sells well, then promising that ...

Did you know that one lesson marketing “gurus” swear by — a strategy and mindset that you are probably using right now — actually sabotages your sales by preventing you from connecting with your audience? I bet you don’t even realize you are doing it. But you’ll never achieve the kind of revenue-generating, loyal relationship ...

Tired of investing your time, money and energy into your teleseminars and webinars without seeing the returns you’ve hoped and dreamed for? Want to close two, three or four times as often as before…and double, triple, even quadruple your profits? Well, so does everyone else and everyone else is trying to. But, now, Michael lets ...

Every day, I spend $5 on a latte from Starbucks. Add that up and you get $1,825 every year that I don’t think twice about paying. You just know that Starbucks really “gets” the lifetime value of a customer like me. Ask most marketers if they’d like to have the same relationship with their customers ...

You probably know that Hollywood effortlessly rakes in billions of dollars from ticket sales every year. What you might not know is the “trick” they use to make that happen can also be used to take your teleseminars to entirely new levels of performance. The “trick” certainly has nothing to do with having a “Hollywood ...

Have you heard of Robert Ringer’s “Leapfrog Theory?” Ringer’s theory says you don’t have to start at the bottom of the ladder and work your way up. He says that no matter what your business is, you have opportunities available to start at the top of the ladder … and opportunities to throw away the ...

Wish there was a better way to maximize the show rate of your teleseminars and increase the sign-ups to your continuity programs? On the most recent Teleseminar & Webinar Roundtable Call, Michael laid out several new strategies to do both things. Strategies like … Several “shock strategies” to make old, uncoverted leads take notice of ...

Ask any sales old-timer what the best selling environment is and you’ll hear, “you want to be able to sell in a vacuum to a starving crowd.” Unfortunately, that is harder and harder to do. The Internet is ripe with knock-off artists. The chances of your prospects being aware of you and not aware of ...

Whether you’re new to teleseminars or a veteran with the bank statement to prove it, you must be sure you’re implementing the 4 most important steps all successful teleseminars have in common. In this month’s Coaching Call, Michael brings the teleseminar back to the basics, re-laying the “4-step foundation” necessary for your teleseminars to reach ...