FREE Content-Packed eLetter Reveals "Weekly Local Online Marketing Tips, Hype-Free"

Once or twice a week I send out new videos, audios and other tips about what's working now in local online marketing. I deliver very high content ... and you'll love it. So go ahead give me your name and e-mail and I'll include you in my next update.

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On Local Business Marketing

If it has to do with marketing and growing a local business, online or offline, you are going to find it here. There is no question that online marketing is the greatest opportunity to grow a local business today, however, it is also a huge danger in two ways. First, do it wrong and you’ll pay a heavy price. And, second, there are a ton of “experts” out there perfectly willing to take your money in order to do it wrong … for you. Consider this your hype-free, results-oriented zone just for you and other local business owners.

“Weekly Local Online Marketing Tips, Hype-Free”

Once or twice a week I send out new videos, audios and other tips about what’s working now in local online marketing. I deliver very high content … and you’ll love it. So go ahead give me your name and e-mail and I’ll include you in my next update.

Just enter your e-mail and I’ll send you the next update…
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A local small business e-mail marketing success story

July 22 On Local Business Marketing

Short on money for advertising but desperate to get more local customers and clients in your doors? That was the case for Danny of Danny’s Meat & Catering in Racine, MI. With no money to spend on TV, print, radio or other traditional forms of advertising, Danny  turned to inexpensive but highly effective e-mail marketing ...

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4 Simple Local Business Marketing Strategies That Take Less Than An Hour A Week

July 7 On Local Business Marketing

When was the last time you took a day off? I’m talking about a real day off, too. Not a half day. Not a day spent away from your business but still racking your brain about it. I mean a full day away without any work-related stress. Now when was the last time you took ...

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All Local Marketing, All The Time

July 1 On Local Business Marketing

First posts should be about setting the ground for what’s to come … so I’ll do that. My name is Michael Cage, and I founded The Local Marketing Company because local businesses get ignored and mistreated by the traditional marketing and advertising world. On this blog we’ll be talking about everything that relates to growing ...

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Why I love local internet marketing & local small businesses

August 26 On Local Business Marketing

A few days back, a friend asked me why I spend so much time working with small businesses on their local internet marketing. His argument was that there is much more money to be made working with larger companies that have more money to spend. Maybe, maybe not. But to really answer the question, I ...

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How to recapture “lost” customers and clients

July 2 On Local Business Marketing

One of my favorite lunch spots is a Mexican chain called Qdoba. Like many restaurants, they have a customer loyalty program. In a nutshell, the more you eat there, the more incentives they give you to keep coming back. It’s a good deal all around. This week, something happened with that program that impressed me, ...

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Why Starbucks Wins & What Local Businesses Can Learn From Them

June 14 On Local Business Marketing

Yesterday, I posted about two nasty experiences I had with employees and closing times (see A Simple Way to Happier Customers)… …it’s time for the flip-side. Three weeks ago I pulled an all-nighter. Around 5am, craving caffeine, I decided it was time for a Starbucks break. I hopped in the car and drove down the ...

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Clarity about business leads to better local marketing

March 21 On Local Business Marketing

Here’s a story from the Washington Post about local businesses cashing in on the Texas Holdem poker craze. Before you get there, three points… First, the bar profiled “gets it.” They understand that they are NOT in the “liquor and bar” business. They aren’t even in the entertainment business, though that is a better description. ...

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Research on the Internet, Buy in the Local Store

January 24 On Local Business Marketing

This news from Internet Retailer about customers (like me) who prefer to research retail products online and buy them offline: The practice of researching purchases online, then buying at a bricks-and-mortar store continues to gain momentum, according to a study commissioned by shopLocal.com, a provider of local search options for retailers. Among shoppers who hit ...

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Buzz & Trend Marketing for Local Small Businesses

December 16 On Local Business Marketing

Local small business owners can capitalize on national trends and buzz. In a mid-sized midwestern city, a client of mine is rolling out a marketing campaign designed to leverage the “extreme makeover” trend happening on TV. In a must-be-vague nutshell, we’ve identified affluent neighborhoods and set up home makeover contests, complete with awards ceremonies, special ...

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Local Small Business Newspaper Advertising

December 3 On Local Business Marketing

Do you advertise in your local newspaper? If you run a local small business, chances are you have at least thought about it. Despite popular reports, creative use of space advertising and free standing inserts (FSIs) can indeed produce great results. That said, the space is changing. I stopped receiving printed newspapers years ago, and ...

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