Michael on Local Business Marketing

FREE Content-Packed eLetter Reveals "Weekly Local Online Marketing Tips, Hype-Free"

Once or twice a week I send out new videos, audios and other tips about what's working now in local online marketing. I deliver very high content ... and you'll love it. So go ahead give me your name and e-mail and I'll include you in my next update.

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On Local Business Marketing

If it has to do with marketing and growing a local business, online or offline, you are going to find it here. There is no question that online marketing is the greatest opportunity to grow a local business today, however, it is also a huge danger in two ways. First, do it wrong and you’ll pay a heavy price. And, second, there are a ton of “experts” out there perfectly willing to take your money in order to do it wrong … for you. Consider this your hype-free, results-oriented zone just for you and other local business owners.

“Weekly Local Online Marketing Tips, Hype-Free”

Once or twice a week I send out new videos, audios and other tips about what’s working now in local online marketing. I deliver very high content … and you’ll love it. So go ahead give me your name and e-mail and I’ll include you in my next update.

Just enter your e-mail and I’ll send you the next update…
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Social Media for Upscale Retail Businesses & Marketing To The Affluent

On Local Business Marketing

In a time when putting food on the table and gas in the car can be a weekly struggle, spending money on high-end clothing, jewelery and handbags seems low on a long priority list for most. So to what does local upscale boutique, Ginger, in Winter Park, FL credit its thriving sales? Social media. Watch

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5 Ways To Get Better Results From Referral Marketing

On Local Business Marketing

Picture the following two scenarios … Scenario A Would-be-customer Bob is driving to work when he hears your advertisement come on the radio. The pleasant voice-over you hired tells Bob about you and your business, your extensive product knowledge, your fabulous selection and your first-rate customer service. Bob needs what you sell. But Bob does

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Stand Out: What Yellow Pages Marketing Can Teach You About How To Market Your Local Business

On Local Business Marketing

Today, I’m want to walk you through a 3-step exercise I do with my private consulting clients to find out if you’re making the 2 biggest mistakes most local businesses make that kills their ability to attract high quality, high-paying customers and clients. These marketing mistakes are the reason why, no matter what you do,

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Sweet Tweets: Restaurant Marketing With Twitter

On Local Business Marketing

Restaurateurs may well be one of the fastest groups of business men and women adopting Twitter for marketing their local businesses. And with good reason. If you own a local restaurant and you’re looking for a cheap, easy way to get paying guests in your door every single day, look no further than Twitter. But

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26 New York Dairy Farmers, Selling Milk and What It Can Teach You About Local Business Marketing

On Local Business Marketing

Today we’re going to talk about what 26 dairy farmers in upstate New York can teach you about marketing your local small business. Situation Imagine waking up one morning to find the cost to produce your premium product had doubled while the demand for it plummeted… Now imagine you’re in one of the few industries

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Virginia Real Estate Agent Blogs His Way To Success

On Local Business Marketing

Still wondering if social media like blogs, Facebook and Twitter are worth your time? Today’s social media success story highlights Danilo Bogdanovic, a Washington area real estate agent who, according to GrowSmartBusiness.com: … estimates that 75% of his current business can be directly or indirectly attributed to his two blogs (LoudounScene.com and LoudounForeclosures.com) and other

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Twitter Marketing: Dessert, Sushi, Antiques, Wine, and Day Spas (Oh My!)

On Local Business Marketing

More proof that social media, and Twitter specifically, is a powerful tool for attracting customers no matter what your local small business … In the New York Times article, “Marketing Small Businesses With Twitter,” Internet analyst Greg Sterling observes, Small businesses typically get more than half of their customers through word of mouth … and

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How local business blogging = 850% increase in lead generation

On Local Business Marketing

In 2008, Duncan Page brought his grandfather’s 117 year old company into the Web 2.0 era through his blog, Twitter and Facebook. Louis E. Page Inc, which is based out of a warehouse in Littleton, Massachusetts, sells wire mesh fencing supplies. Not exactly the type of industry you’d expect to profit from social networking. But

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Local Businesses: 3 tips to handle online complaints and manage your reputation

On Local Business Marketing

Afraid your social media presence could leave  your business vulnerable to criticism and negative reviews? Well whether you like it or not, your customers are online. And they’re talking about you on sites like Yelp, MerchantCircle and even on Google itself. From The New York Times Small Business section: “Social media for business now is

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A local small business e-mail marketing success story

On Local Business Marketing

Short on money for advertising but desperate to get more local customers and clients in your doors? That was the case for Danny of Danny’s Meat & Catering in Racine, MI. With no money to spend on TV, print, radio or other traditional forms of advertising, Danny  turned to inexpensive but highly effective e-mail marketing

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