In the, “what the $&%# was your web designer thinking” category … In the last two weeks I have had three clients visit for consulting. We met in my office and chose different restaurants to have a meal after our session. How did we choose? Yelp to see what was nearby, then a visit to ...

Blogging. “Ugh. Isn’t that a lot of work? Why bother?” you ask … Here are 11 powerful reasons why. Reasons that, ultimately, add profits to your bottom line. 1. When local retailer’s blog it gives your shop personality. There’s a business principle that people like doing business with other people, not nameless, faceless corporations. Your ...

“What other people say about you is more powerful and more believable than what you say about yourself.” This is the principle that makes word of mouth marketing so important for local businesses like yours. That, and the fact that word of mouth marketing costs next to nothing So if you’re like most local business ...

Plenty of ingredients go into a successful business. In the early stages, one of the most important is having the energy and the will and the desire to stick with something even when it appears to be not working. And even when the world is telling you it’s just no good. Having a great idea ...

I love when people tell me social media isn’t for local small businesses… Sometimes I debate with them. Other times I smile and nod, knowing it’s a futile argument. Most often I point them to examples like the ones I’m sharing with you today: 6 real-life small businesses profiting from social media. Here’s an excerpt ...

Master Grinding Service, a knife-sharpening business in Rockaway, NJ, recently added a new website, Knifespa.com, to their online marketing mix. Since then, they’ve seen a 40% increase in business in just two short years. Co-owner, Emilio Ambrosi, admits he resisted the idea at first. But when asked about being a business owner in an economic ...

I found a cool video I want to share with you today about a local non-profit organization, The Blood Center of Central Texas, using Twitter to promote their cause. The Blood Center’s Austin location, which serves 10 counties and 34 hospitals, is responsible for supplying blood to over 1 million people. Using a “Tweet Up” ...

You’ve undoubtedly heard Aesop’s famous fable, The Tortoise And The Hare … If not, or if it’s been a while … here’s a 10-second recap: The tortoise, ridiculed by the hare for his slow plodding, challenges the hare to a race. At the onset, the hare bursts into the lead and, confident he’s got the ...

I read a great article today that I want to share with you about using social media to generate leads for you local small business. There are lots of “how to’s” out there on social media, and this is one of the better I’ve come across: it’s simple and to the point. Of the 20 ...