(Quick note before we start – I originally wrote this in a response to a question I got from a large corporate client trying to market to small business owners. My comments also apply completely to smaller consulting firms and professional practices.) Talk to a small business owner and they’ll tell you that the big ...
Michael on Marketing to Small Business
Traditional B2B marketing strategies are great, but they tend to fall down among the different motivations and economics of marketing to small businesses and the owners and entrepreneurs that fuel them. This channel will contain my thoughts about marketing to small businesses.
When I write about touchy subjects, I get angry E-mails. In July of 2004, I wrote that b2b marketers and salespeople that rely on cold calling are like functional drunks. They don’t grow fully because of it … in the back of their mind they know it is bad for them … yet they manage ...
