Do you know what business you are in?

Posted by Michael Cage on Wednesday, April 14, 2004

Most small business entrepreneurs have no clue what business they are really in. After hundreds of private consulting clients and thousands I have worked with in group settings, of this I am sure. It is one of the first things to clarify and "fix" before any marketing can be truly effective. (HINT: It has NOTHING to do with your business and everything to do with your CUSTOMER.)

You don't have to look to far to find the businesses that really "get" what they are doing. They are the ones on top.

Mark Cuban has a terrific post about this topic as it relates to a big business -- What business is the NBA in? -- on his blog today. Check it out.

2 Comments & Trackbacks (add your own)

What Business is the NBA In?
Mark Cuban: “Reality is that basketball is not the business of the NBA. Entertainment is the business of the NBA. Every single night of the week we battle movies, books, restaurants, TV and Cable programs, talking a walk, everything and…

Business Opportunities Weblog on Wednesday, April 14, 2004

The business I am in is dictated by the demands of the market. The worst possible mistake you can make is to develop a product or service BEFORE you determine if there is a demand for it. Most people get this wrong, and it is a very costly mistake.
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Online Business Ideas on Monday, October 25, 2004

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